![]() ![]() ![]() They don’t want products that look out of date. “And we live in this society where people are kind of overstimulated by all this provocative stuff, and they want provocative stuff. He described the approach as “very quantitative,” adding, “it’s a scalable, repeatable model” that the company has used to overhaul its frozen and snack businesses in recent years. “Then we bring in our culinary team and our brand folks and say, well, all these attributes that we see driving growth in CPG more broadly, which of them would make sense to design into our product categories and into our products? And then we elect where to do that.” “Is it keto? Is it grain-free? Is it organic? Is it something that is carbon neutral? There could be many attributes driving that growth. Connolly said during a June 1 presentation at the Bernstein Annual Strategic Decisions Conference in New York. “The demand science group starts out by actually going out and just casting a wide net and gathering the data on all the stuff in food and beyond food in CPG more broadly that is growing, and then they study the attributes that drive that growth,” Mr. Connolly, president and chief executive officer of the Chicago-based company. begins with a demand science group, “an advanced analytics organization that has access to tons of data pools,” said Sean M. ![]() NEW YORK - Product development at Conagra Brands, Inc. Conagra Brands CEO details approach to product development ![]()
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